Who is Beckon Business?

At Beckon Business, one of our core values is to ‘Play as a Team.’  It brings out the best in us and delivers leveraged results for our clients.

Director Ak Sabbagh and Associate Margaret Armitage have worked together for a number of years, and offer decades of both business and coaching experience that deliver insight and desired outcomes for their clients.

All our coaches are members of the European Mentoring & Coaching Council (Asia Pacific Region). As such we abide by the EMCC Global Code of Ethics, Diversity & Inclusion Policy, GDPR Privacy Rules, and the Professional Charter for Coaching & Mentoring, as approved by the European Union.

Ak Sabbagh - Director

With over 18 years of coaching experience behind him, Ak works with Boards, Senior Executives, Teams, Business Units and owners of Mid- Tier businesses on their commercial, cultural and personal growth.

In a nutshell, he inspires Confidence, Leadership, Focus and Clarity within those he works with. Specifically, he enjoys working with people to create robust Growth Strategies for their business. This includes working on product positioning and brand strategies, developing robust channels to market, and structuring businesses to maximise revenue, sales (and ultimately profit).

While the outcome for many clients results in an increased asset/commercial value, Ak delights in seeing his clients get more out of life in general, in finding the time for their families and striking an overall balance in life.

Based in Western Australia, Ak’s clients include a diverse range of Resource Industry (Hard Rock & Oil and Gas) businesses as well as businesses servicing that industry.

He also coaches businesses within other industry sectors including Banking, Financial Planning, Accounting, Property Development, Legal, Biotechnology, Government (Federal, State & Local), Health & Education Sectors, Real Estate, Engineering and Construction, Advertising, Hospitality, IT, and Manufacturing. Connect with Ak on LinkedIn


Margaret Armitage - Associate

Transitioning into a coaching and mentoring career after two decades in management and business development in the competitive software industry in Australia and South East Asia, Margaret brings a long history of establishing new markets and territories and the ability to identify opportunities with potential.

She has worked at executive management level for publicly listed companies, helped grow small businesses into national market leaders and works with not-for-profit groups to build sustainability.

She joins in with Executives, Leadership Teams, Principals, Board Members and Volunteer workers in a cross-section of industries to strengthen their culture and purpose, and achieve growth by identifying unexplored avenues and developing new revenue streams.

Margaret’s years of experience enable her to get alongside established management teams and senior leaders as well as emerging leaders, to identify tools and techniques to hone their capabilities; stretch their goals; take up new challenges; and develop their strengths to full capacity enabling realisation of their potential. Connect with Margaret on LinkedIn

Trish Head shot

Trish Mason - Executive Assistant

At Beckon Business we coach our clients that the team who support the business are the lifeblood of that business.  Without them, nothing really happens!

Trish is our lifeblood team member.  As our Executive Assistant she makes things happen behind the scenes so that we shine in front of our clients.  Thanks Trish!

Prior to being a professional Executive Assistant to demanding CEOs and Coaches, Trish worked within the mining and construction industry for over 10 years.  She has held various roles in the industry including those of HSE Administrator, HR Site Access Coordinator and Project Administration.

Trish is well versed in the cut and thrust of growing a business, having been a co-founder and partner in her family business since 2007.

With 2 young daughters, a husband with a demanding remote on-site role, and a few Executives she must manage, Trish reckons that she has enough time to enroll in a university degree in Accounting to build on her Certificate IV in Accounting, Diploma in Occupational Health and Safety and Certificate in Bookkeeping.  We think she’s crazy but wouldn’t have it any other way! 

Connect with Trish on LinkedIn